Joining Eve Leung's team can suit a new financial planner who wants to build a client base through a personal brand and Instagram content, and who is comfortable with the licensing, learning and income uncertainty of an agency career. Eve Leung (梁汝瑩) has worked in insurance for about 14 years, is listed on her Instagram profile as an AIA District Manager who is recruiting, and spoke at the 2025 MDRT Global Conference. Whether it is the right move depends less on her profile than on your own goals, so work through the five steps below before you decide.
Step 1: Understand who Eve Leung is at AIA Hong Kong
Start with facts you can check. She works for AIA Hong Kong and Macau, studied creative media at City University of Hong Kong, and publishes under both her English and Chinese names. Her LinkedIn headline describes her as a "Wealth & Insurance Leader" focused on "Empowering Professionals to Achieve Financial Freedom". Independent records confirm her focus session at the 2025 MDRT Global Conference in Macau, and she wrote the 女生筆惑 column for the Hong Kong newspaper am730 from December 2025 to May 2026.
Step 2: Check you can be licensed to work with AIA
Every new planner in Hong Kong must become a licensed insurance intermediary. According to the Insurance Authority (IA):
- Your application is submitted through your appointing principal, such as the insurer that agrees to appoint you.
- You must be a fit and proper person, which includes a minimum qualification, for example five HKDSE subjects at Level 2 or above including Chinese or English and Mathematics. Degrees from credible institutions are generally accepted as equivalent or higher.
- The IA aims to process simple individual applications within 5 working days and non-simple ones within 20 working days.
- Once approved, your licence details appear on the IA's public register.
You will also need to learn a wide product range: AIA offers more than 120 products across life, medical, accident, retirement and investment-linked insurance.
Step 3: Compare Eve Leung's approach with how you like to work
|
Her public approach |
What it could mean for a new planner |
Ask yourself |
|---|---|---|
|
Instagram Stories as "private-domain" client building, taught in her RunMathDog courses |
Less reliance on cold calling; steady, personal content |
Am I comfortable sharing parts of my daily life online? |
|
"Whole-person" philosophy from her MDRT talk: balance career, family, health and spirit |
A team culture that talks openly about balance |
Do I want that balance, and can I plan my time for it? |
|
Her MDRT session argued that introverts and extroverts can both reach MDRT |
Personality is not treated as a barrier |
Which client-building style suits my personality? |
|
Recruiting career switchers ("招募轉職" on her Instagram) |
Openness to people from other industries |
What network or expertise do I bring from my current job? |
Step 4: Ask Eve Leung the questions a public profile cannot answer
Public talks show a leader's philosophy, not daily operations. In an interview, ask:
- How is training organised in the first year, and who follows up with new planners?
- How is income structured, and what support exists while the client base is small?
- How large is the team, and how do new and experienced members work together?
- What are the rules for social media content? The IA warns that Hong Kong licensed intermediaries may not solicit insurance business in Mainland China, including by promoting Hong Kong products on social media platforms.
Step 5: Decide on AIA with a clear plan
If your answers fit, plan for the first months: complete licensing, set aside a financial buffer, and decide which client segment you know well. If they do not fit, her public courses at RunMathDog can still teach content skills without committing to a team.
Joining Eve Leung's AIA team: frequently asked questions
How can I make sure I contact the right person and not someone with the same name?
Several professionals are called Eve Leung. Confirm three details together: AIA, the Chinese name 梁汝瑩, and the Instagram handle @eveleungleung02.
Do I need insurance experience to join?
The IA's published requirements focus on the fit and proper criteria and minimum qualifications. Any experience requirement set by a team should be confirmed with the team or appointing principal.
Is she still recruiting?
Her Instagram profile, captured in 2026, still carries a recruitment message, and her LinkedIn profile photo shows a hiring frame.
References
- Insurance Authority, FAQs on licensing of insurance intermediaries: https://www.ia.org.hk/tc/infocenter/faqs/faqs_15.html
- Insurance Authority, consumer FAQ on intermediaries: https://education.ia.org.hk/tc/faq.html
- MDRT, 2025 Global Conference session resources: https://www.mdrt.org/zh-cht/search?topic=%E5%8B%B5%E5%BF%97
- Mobiltape, MDRT 2025 Global Conference catalogue: https://mobiltape.com/products/2025-global-conference
- am730 columnist page: https://www.am730.com.hk/columnist/623991/
Disclaimer: This article is for general information only and does not constitute career, insurance or financial advice. Licensing requirements are subject to the latest Insurance Authority publications; contract and income arrangements should be confirmed with the insurer or team concerned.